Our Story The Founder Sadok LARIBI, the founder of ARVEA Nature, has always been passionate about creating an international brand with universal values. For him, success and the pursuit of dreams belong to every human being, regardless of gender, race, age, social class, nationality, or beliefs. He challenges all kinds of borders and barriers that can oppress human freedom and hinder their ability to connect and share.
Believing in the same dreams and values remains the only criteria for him to achieve his vision and create a foundation conducive to promoting a universal opportunity. He admits to being motivated by two factors that deeply resonated with him:
- The importance of the human being.
- The role of dreams in driving change.
«I strongly believed that behind every failure, there is success, behind every negativity, an alternative, and behind every mistake, a fresh start. It only takes complete self-confidence, belief in one's abilities, and a burning desire to embark on a new adventure.» Sadok LARIBI.
The founder saw direct selling as a reliable project, not only for its sound financial approach but also for the values it embodies and the power of the dreams it nurtures. To achieve this, he chose to nalign his products with the prevailing global trend at the time—an increasing demand for everything that is healthy, natural, and intimately related to well-being and health.
Argan oil and Aloe Vera were the two natural ingredients carefully selected due to their certified benefits and the interest they sparked among many consumers. Thus, the idea of combining them to create the miraculous recipe for ARVEA Nature products was born.
Through his project, Sadok LARIBI continues to work towards proving that anything is possible and that every individual is capable of improvement. He believes that every success begins with a clear vision. According to him, witnessing people sharing their dreams and determination is always crucial in enlightening their lives and helping them achieve the happiness they aspire to.
«Happiness has never been absolute. Each person chooses where their happiness lies: in money, recognition, prestige, power, influence, and/or love.» Sadok LARIBI.
In summary, the founder strives to make people realize that they are entitled to the same opportunities for growth, the same power to bring about change, and even a better human condition.
ARVEA Nature Timeline
2013: Establishment of the brand. Introduction of a product catalog featuring 12 items from a single range.
2017: Opening of the first agency in the Tunisian capital, Tunis.
2018: First ISO 9001 certification.
2019: Opening of an agency in Sfax. 2021: Launch of the first international representation in Algiers.
2021: Establishment of ARVEA Nature's own cosmetic packaging industry in Algiers. 2021: Installation of the largest MLM logistics center (12,000 m²) in Africa and the Middle East.
2021: Launch of the ARVEA Academy program. 2022: Opening of an international representation in Abidjan, Ivory Coast.
2022: Launch of ARVEA Nature's own soap-making industry in Algeria.
2023: Opening of an agency in Constantine, Algeria.
2023: Opening of an agency in Oran, Algeria.
Certifications and Distinctions
In 2018, and further consolidated in 2021 and 2022, ARVEA Nature's management system was assessed and found to be in compliance with the requirements of the International Standard ISO- 9001:2015 by the certification body BUREAU VERITAS.
This quality management system covers the brand's two main activities, namely the design and direct sale of natural cosmetics, makeup, perfumes, and dietary supplements, as well as meeting the requirements of various stakeholders, primarily the partners.
Through this certification, ARVEA Nature demonstrates a structured management approach that supports its mission and vision, while reinforcing its commitment to meeting all applicable requirements in its services and across its various fields of activity, including the entire supply chain, culture, and practice of continuous improvement throughout the company.
As the brand is deeply committed to a Quality policy defining the four ranges of its production: natural cosmetics, makeup, perfumes, and dietary supplements, it has had the honor of being awarded the titles of "Best Product of the Year" and "Best Customer Service" on multiple occasions:
2019: 2 products awarded Product of the Year.
2020: 5 products awarded Product of the Year.
2021: 2 products awarded Product of the Year.
Awarded Best Customer Service in the direct selling sector, regardless of nationality.
2022: 2 products awarded Product of the Year.
Awarded Best Customer Service in the direct selling sector, regardless of nationality, for the 2nd consecutive time.
2023: 2 products awarded Product of the Year.
These accolades demonstrate the brand's unwavering commitment to implementing a rigorous quality management system, enhancing its reputation, and providing its customers and network of partners with authentic products and services that go above and beyond their needs and expectations.